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BRAND LICENSING – BRAND EXTENSION

We connect brands with manufacturers and retailers

Movantia is the leading brand licensing agency for premium and luxury industrial brands. We identify the ideal partners in the most promising markets, we set up the best strategy to launch brands and products in each territory

BRAND LICENSING AGENCY

A Worldwide Brand Licensing Expertise

We are a team of creative thinkers and industry experts that helps the best companies and leading brands grow around the world by creating licensing programs that expand their reach, their customer base, their product line, and their results. We develop and manage brand extensions and global licensing programs for trademarks, premium brands, and celebrities. Some of the world’s most prestigious brands have selected us as a trusted partner to extend and diversify their intellectual properties. We empower our clients to capitalize on their existing investments by creating new revenue streams that enhance brand awareness and consumer engagement.

OUR WORK

Brand licensing representation and acquisition

Movantia is an international brand consultancy agency. We have the experience and passion to release a brand’s potential: the integration of our skills allows us to identify markets and ideal partners, and put in place the best strategy to launch brands and products in each territory. We work hand-in-hand with clients and tailor our collaboration to each, so they keep control of brand – their most valuable asset.

FOR LICENSORS - BRANDS

Services for Established Brands (Licensors)

We empower our clients to capitalize on their existing investments by creating new revenue streams that enhance brand awareness and consumer engagement. We help our clients identify partners under which they can build favorable franchises, avoiding the upfront expense and risks of launching a new product line, generating a win-win partnership. Some of the world’s most prestigious brands have selected us as a trusted partner to extend and diversify their intellectual properties.

FOR LICENSEES - MANUFACTURERS

Services for Manufacturers and Retailers (Licensees)

Numerous manufacturers and retailers across all categories have partnered with premium brands with the support from Movantia. We help our clients identify brands under which they can build favorable franchises, avoiding the upfront expense and risks of launching a new brand, generating a win-win partnership. We empower our clients to capitalize on their existing investments by creating new revenue streams that enhance brand awareness and consumer engagement.

BESPOKE CONSULTANCY

BrandE3, the first market research solution for brand licensing

Movantia has partnered with IPSOS, one of the world’s leading market research companies, to develop and offer BrandE3, the first custom market research solution focused on corporate brand licensing. It’s a research tool that uses a combination of techniques including qualitative and quantitative research and advanced statistics to explore the feelings and behaviors of target audiences and get information on how and why people select a brand. It can also monitor a brand’s perception over time, ensuring that it is positioned with the marketing strategy and the customer’s expectations.

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