Being a sponsor of Formula E means looking to the future
Formula E is one of the most attractive sponsorship platforms for companies looking to integrate sustainability into their marketing strategies. This all-electric car racing competition offers a unique opportunity for companies to demonstrate their commitment to a sustainable future
SPONSOR THE MASERATI MSG RACING FORMULA E TEAM
Be part of the legend of yesterday and tomorrow
Movantia is a consultant to the Maserati MSG Racing team, the only Italian team that competes in the Formula E world championship, where electric single-seaters with very high performance and technology race on street circuits. The union of sporting competition with technological excellence with low environmental impact is extremely interesting for all those brands oriented towards sustainability. The growing success of a young and innovation-oriented public towards Formula E unfolds all over the world, where it is raced in large environmentally conscious cities. Entering a prestigious team like Maserati MSG Racing as a sponsor is advantageous in many ways, which go far beyond the pure visibility of the brand on the single-seater.
PERFECT FOR B2B, IDEAL FOR B2C
The advantages of sponsoring the Maserati MSG Racing Formula E team
Sport is a fantastic vehicle of meanings and emotions. Companies can increase the value of their brand through multiple actions related to sports and can develop marketing strategies capable of obtaining extremely positive results. For a brand attentive to sustainability and environmental impact, the decision to enter Formula E is tactically ideal. In addition, the Movantia proposal associates it with one of the most iconic Italian brands in the automotive world, with a history and a present made up of prestige and class: Maserati. The moment is perfect to be among the sponsors and partners of Maserati MSG Racing, because our consultancy with the team allows you to create a program with many physical and digital touchpoints that effectively embrace both B2B and B2C customers. Our SportXS division, an expert in sports marketing, can manage your presence in the championship by generating positive and authentic emotions between people and brands.
SPONSORING SPORTS IS USEFUL
The ROI is in the sponsorship activation
Sports sponsorships can position a brand as a leader and true influencer in its industry. Increasing the credibility of a company through the association with sports disciplines and teams that share similar values, which can be innovation, sustainability, teamwork, and performance, becomes easier.
However, being a sponsor is not just a pure exposure of the brand, but must include what is called “activation“. For example, using content marketing to tell a B2C audience about the relationship between the brand and the sport it associates with. And sharing insights and values with the B2B audience to reaffirm industry leadership. By leveraging sponsorship activation data, companies can gain insights into customer behavior, opinions, and levels of engagement. This data can make marketing strategies, product development, and customer segmentation more precise, optimizing the customer experience. In all of this, Movantia has experience in making the ROI of a sponsorship tangible thanks to timely and efficient activation activities.