How and where can you grow?
We give you the information you need to make your decision.
Brand licensing, sports sponsorship, talent, new products: we analyse audiences and markets.
Four markets.
We turn market analysis into decisions, giving you a reasoned recommendation with every data point sourced.
For business owners, CEOs, marketing directors, heads of business development and boards of directors.
Brand Licensing
Which category should we extend our brand into, and which market should we start in? Which companies can make it? Which brand should we license? What revenue and royalties can we expect?
For brand owners, licensors, manufacturers and licensees.
Sports sponsorship
Which sectors and which companies should we approach? Which categories are already taken by exclusive sponsors? How much is this property searched for, where and in which months? Do the people searching for it resemble those searching for my brand?
For teams, circuits, athletes, championships, federations and events, and for brands assessing a sponsorship.
Talent and celebrities
How much is this name searched for, where, and how has that changed over the years? Which brands and categories is it already tied to, and with which exclusivities? Are there already products carrying the name? Of these talents, who is the best fit for our brand?
For brands working with talent from sport, film, television and entertainment, and for talent and their agents.
New products and services
Is there demand for this category, in which markets and in which months? At what prices does it sell today, and who dominates it? Does the public already accept our brand in this category? Which market should we start in?
For companies that want to grow, for those who need to innovate and for startups with traction.
We step in before the decision.
When there’s a proposal on the table or a choice to make, getting it wrong is costly and time is short. We don’t hand you data to interpret: we answer the questions you need to decide on, with a reasoned recommendation and the evidence behind it. The decision remains yours.
We turn insight into concrete strategy.
We start from the decision, not from the data that happens to be available. The scope is agreed before we begin.
Audience and market data with every source stated. Estimates are clearly marked as estimates.
GO, TEST or NO-GO, with the reasons for and against, signed by the person accountable for it. Our report is independent.
Four services, across every market.
Decision Scan
One question, one market, one signed recommendation. We assess the candidate categories against verifiable data: searches, seasonality, retail prices and existing agreements. We tell you where to start, in what order to proceed, and which companies are able to manufacture or sponsor.
● assessment of up to 4 categories against 4 criteria,
● a GO / CONDITIONAL GO / NOT YET recommendation with conditions and next steps,
● a phased route,
● a list of potential partner companies with their existing agreements,
● sources for every figure,
● 2 calls: one at kickoff and one upon delivery,
● scope: 1 question, 1 market, up to 4 categories.
Opportunity Intelligence
The direction, the choice and the numbers. We compare the candidate categories, markets and partners against the same verifiable data and rank them. Then we estimate the expected commercial terms, in three scenarios.
● report on market, prices, competitors and partners,
● scorecard of the options with scores and rationale,
● ranking of licensees or sponsors with a profile for each,
● royalty or fee benchmarks,
● expected terms in three scenarios (revenue, royalties or fees, minimum guarantees, duration)
● 2 calls: one at kickoff and one upon delivery,
● scope: up to 2 markets or 4 categories.
Decision Program
For a major decision that has to go to the board and be put into action. It includes the full Opportunity Intelligence and an analysis of how your brand is perceived and described, compared with its real weight in the market. We then work with your team through to the board presentation and a plan for the first 90 days.
● full Opportunity Intelligence;
● brand perception analysis;
● one-day workshop with your team;
● board memo and presentation;
● first 90-day plan with roles, KPIs and budget.
● Several functions are involved: marketing, sales, product, …
Decision Advisory
For 12 months we follow the market, your partners and your results with you, and help you adjust course. A strategy call every month, an intelligence report every quarter. We assess the proposals and term sheets you receive, look for new opportunities and examine up to three of them in depth.
● monthly strategy calls;
● monitoring of markets, partners and counterparties;
● quarterly intelligence report;
● review of proposals and term sheets received;
● scouting of opportunities and partnerships;
● up to 3 in-depth analyses of selected opportunities (potential, feasibility, risks).
● Duration: 12 months.
Chosen by global brands and industry leaders:
FOUNDED
18
ANNI FA
PROJECTS
250
+
AWARDS
7
Who we help grow
Brand owners and licensors
You want to know which categories and which licensees can grow your brand without diluting it.
Manufacturers, retailers and licensees
You’re looking for the right brand for your products and want to know on what terms the deal makes sense.
Sponsors
You have a sponsorship proposal or a renewal to decide on, and want to know whether it’s the right deal.
Rights holders
You want to know what your assets are worth and set the right price for each partnership tier.
Brands working with talent
You need to choose a face for a campaign or a product line and want to measure fit, audience and cost.
Innovation teams and startups
You have a new product or service to launch and want to know whether there’s a market for it before you invest.
DECISION ADVISORY – Current project:
Sharp Consumer Europe
DECISION PROGRAM – Completed project:
Infiniring
