BRAND GROWTH & BRAND LICENSING INTELLIGENCE CONSULTANCY

Discover where your brand can grow next.

Movantia helps companies monetize the hidden value of their brands through brand licensing, co-branding, and international partnerships.

Movantia is an international brand licensing agency helping companies develop licensing, co-branding and partnership opportunities.

Through audience, market and digital intelligence, Movantia identifies the consumers most likely to engage with your brand, the product categories where it can credibly expand, and the markets and partners with the strongest commercial potential. More than a traditional brand licensing agency.

Chosen by global brands and industry leaders:

Movantia works before execution: we build expansion maps, evaluate adjacent opportunities, identify credible partners, and transform market insights into actionable decisions for entrepreneurs, CEOs, marketing directors, business development managers, and boards.

Brand Licensing Agency & Partnership Strategy

Define the right growth model for your brand, including licensing, co-branding, brand extension, strategic partnerships or direct market entry.

What you obtain: strategic priorities, business model, value proposition, partner criteria, commercial framework and development roadmap.

Audience & Brand Intelligence

Discover the audiences with the strongest affinity to your brand, what they value, how they behave, and which interests, categories and other brands connect with them. Audience intelligence can reveal relevant affinities and category connections. Movantia’s brand licensing agency services transform these findings into a structured licensing strategy.

What you obtain: audience profiles, affinities, demand signals and strategic growth directions.

Category & Market Expansion

Identify and evaluate the product categories, territories and adjacent markets where your brand has the strongest combination of credibility, consumer demand and commercial potential. Once the strongest category has been identified, our Brand Licensing Agency & Partnership Strategy service defines how the opportunity should be developed.

What you obtain: category opportunity maps, market priorities, brand-fit assessments and competitive analysis.

Partner Search & Deal Development

Identify and qualify potential licensees, licensors, manufacturers, distributors, retailers and strategic partners. Movantia supports outreach, evaluation, negotiation and programme development. Partner search can be commissioned as part of a broader brand licensing agency mandate or as a focused business-development project.

What you obtain: qualified partner opportunities and a structured path from strategy to market.

FOUNDED

18

YEARS AGO

PROJECTS

250

+

AWARDS

7

For Brand Owners and Licensors

We identify new categories, adjacent markets, partnerships, and licensing opportunities for brands that already have value, reputation, and expansion potential.

Problem: The core business is growing slowly, or the brand has untapped potential.

Goal: Figure out where to grow without squandering budget, reputation, and resources.

For Manufacturers, Retailers and Licensees

We help manufacturing and distribution companies identify brands, categories, and partnerships that can increase perceived value, profitability, and market access.

Problem: Competing solely on product, price, or channel reduces margins and differentiation.

Goal: Enter new categories with a stronger brand, partnership, or license.

An ongoing corporate project:

Sharp Consumer Europe

Movantia x Sharp

A Startup project:

Infiniring

Movantia per Infiniring: lo smart ring che è anche un gioiello

Movantia’s licensing experience includes international projects and mandates developed since 2008. The company has worked across strategy, brand representation, licensing development and market intelligence with many iconic brands, including its appointment as lead agency in Europe for Authentic Brands Group’s portfolio[1] [2].