Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media, and entertainment brands, is proud to announce Movantia, a brand licensing agency located in Bologna, Italy, to serve as its lead agency for ABG’s global brand portfolio in Europe. Movantia will also extend its branding and licensing expertise to the Middle East and India.
“We are thrilled to name Movantia as ABG’s partner,” said John Erlandson, Chief Revenue Officer of Authentic Brands Group. “Their success in brand licensing across the globe will be a tremendous asset to our portfolio. With their contributions we look forward to expanding our brands’ footprint in key international markets.”
Movantia is experienced in supporting brands, celebrities, entertainment properties, manufacturers and retailers in finding ways to strengthen their relationship with stakeholders, with a focus on fashion, sports and luxury brand licensing. The team at Movantia will lend their expertise to several of ABG’s celebrity, fashion and sports brands including Marilyn Monroe, Muhammad Ali, Elvis Presley, Shaquille O’Neal, Aéropostale, Frederick’s of Hollywood, Tretorn, Prince, Tapout, Spyder and Airwalk.
“We are very excited to team up with Authentic Brands Group in their efforts to expand its award winning portfolio in Europe and other key markets,” said Fabio Fabbi, CEO and Founder of Movantia. “I am thrilled for the opportunity to drive the licensing and distribution of ABG’s long list of iconic brands that include Marilyn Monroe, Muhammad Ali, and Elvis Presley.”
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