What makes Italians the genius of Marketing

By | Scenarios

If you want to sell, make your brand sound Italian. If you want to sell, tell the world your product is an Italian design. In romance, women are often dreaming of their knights in shining Armani. If you want customers to experience a sophisticated service ambience, play Italian classical music….

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A perspective on brands, culture and luxury

By | Scenarios

As demand and desire gravitate toward what we experience and share, and the real currency of consumption revolves around the stories that we tell, we open with two brands born within a few years of each other and that have gone from strength to strength by building an ecosystem. […] Click…

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A New Policy for Intellectual Property in USA?

By | Scenarios

As President-Elect Trump and his team prepare to assume the reins of government, one aspect of the transition that has received relatively little attention — but that is incredibly important to the U.S. economy — is the new administration’s attitude toward the enforcement of intellectual property (IP) rights. In 2014,…

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Louis Vuitton vs My Other Bag: No License Required

By | Scenarios

Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision […] Click here to view…

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What Is Brand Licensing? (Animation Clip)

By | Scenarios

Brand licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with…

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Movantia, A Brand Licensing Agency.