What Is Brand Licensing? (Animation Clip)

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Brand licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with…

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Trump the Brand vs. Trump the President

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Donald Trump, the businessman, is about to run headlong into Donald Trump, the president. With his stunning election victory on Tuesday night, Trump now confronts more potential conflicts of interest than any other president in U.S. history. While most of Trump’s $3 billion net worth derives from properties in America,…

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Movantia, A Brand Licensing Agency.