What makes Italians the genius of Marketing

By | Scenarios

If you want to sell, make your brand sound Italian. If you want to sell, tell the world your product is an Italian design. In romance, women are often dreaming of their knights in shining Armani. If you want customers to experience a sophisticated service ambience, play Italian classical music….

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A New Policy for Intellectual Property in USA?

By | Scenarios

As President-Elect Trump and his team prepare to assume the reins of government, one aspect of the transition that has received relatively little attention — but that is incredibly important to the U.S. economy — is the new administration’s attitude toward the enforcement of intellectual property (IP) rights. In 2014,…

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What Is Brand Licensing? (Animation Clip)

By | Scenarios

Brand licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with…

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