Skip to main content

When a firm slaps its name or logo on a product, it can’t get away with ducking responsibility for product or service issues for the brand. In fact, the initial brander becomes even more responsible for the follow-through link. Otherwise the consumer will be even more irritated when they seek out help and can’t get it easily. Firms can’t have it both ways – licensing to outsource product and abdicating brand responsibility at the same time. […]

Close Menu

Movantia® Srl