A brand licensing agency for smarter, evidence-based growth.

Movantia supports clients throughout the licensing development process, from identifying the opportunity to engaging the right commercial partners.

Audience & Brand Intelligence
We identify the consumers most likely to engage with the brand, analysing their interests, affinities, behaviours and connections with products, categories and other brands.
– Key outputs: audience profiles, affinity analysis, demand signals and strategic growth directions.

Category & Market Opportunity Mapping
We evaluate the product categories, adjacent markets and territories where the brand has the strongest combination of consumer relevance, strategic credibility and commercial potential.
– Key outputs: opportunity maps, category priorities, market assessments and competitive white spaces.

Brand Licensing & Brand Extension Strategy
We define how the brand should expand, which opportunities should be prioritised and which business model should be adopted.vThe strategy may include licensing, co-branding, strategic partnerships, brand extensions or direct market development.
– Key outputs: strategic priorities, positioning, partner criteria, commercial framework and development roadmap.

Partner Search & Deal Development
We identify and qualify potential licensees, licensors, manufacturers, retailers, distributors and strategic partners. We support clients during partner engagement, opportunity assessment, negotiation and programme development.
– Key outputs: qualified prospects, partner evaluations and a structured path from strategy to market.

Your brand may have the credibility and audience required to enter new categories, but successful expansion requires more than attaching a name to a product. Movantia identifies where the brand can extend without weakening its positioning, reputation or distinctive meaning.

We help brand owners:

• understand the audiences most connected to the brand;
• discover relevant product categories and adjacent markets;
• assess category fit and commercial potential;
• define a credible licensing and brand extension strategy;
• identify and qualify manufacturers, retailers and distributors;
• support partner engagement and negotiation;
• develop licensing programmes aligned with the brand’s long-term value.

The objective is not simply to generate additional products. It is to create sustainable growth while protecting and strengthening the brand.

Manufacturers and retailers often have strong products, production capabilities and distribution networks but need greater differentiation, visibility or consumer appeal. A well-selected licence can provide access to an established audience, strengthen perceived value and accelerate entry into new channels or markets.

Movantia helps manufacturers, retailers and distributors:

• define the role a licensed brand should play in their business;
• identify brands that fit their products, audience and commercial objectives;
• evaluate consumer affinity and category compatibility;
• assess the positioning and market potential of each opportunity;
• approach brand owners and licensing representatives;
• prepare a credible licensing proposal;
• support negotiation and partnership development.

We do not begin with a generic list of available licenses. We begin with the strategic and commercial fit between the brand, the product, the audience and the market.

In 2018, Movantia partnered with Ipsos to develop BrandE3, a custom market research solution created specifically for corporate brand licensing presented at Brand Licensing Europe.

Today, we combine established research methodologies, market intelligence, AI-assisted analysis and human strategic judgement to understand:

• what consumers associate with a brand;
• which audiences have the strongest affinity with it;
• which interests and behaviours connect those audiences;
• which product categories offer the most credible fit;
• where unmet market opportunities may exist;
• which brands and partners are most compatible;
• which opportunities deserve further investment.

Technology allows us to examine more signals and discover connections that conventional analysis may overlook. Strategic expertise transforms those signals into decisions that companies can evaluate and implement.