A licensing strategy only creates value when the right companies can bring it to market.
Movantia identifies, evaluates and approaches potential licensees, licensors, manufacturers, distributors, retailers and strategic partners. We combine targeted research, qualification and senior business development to turn a defined licensing or expansion opportunity into relevant commercial conversations.
BEYOND LEAD GENERATION
A contact list is not a partner search.
Finding hundreds of companies is easy.
Identifying the few companies that combine the right:
- category capabilities;
- distribution;
- geography;
- reputation;
- financial resources;
- positioning;
- decision-making commitment;
- brand-management standards;
is substantially more difficult.
Movantia therefore begins every partner search with a clearly defined opportunity and a measurable partner profile.
WHO WE SEARCH FOR
Different growth models require different partners.
Licensees
Companies capable of developing, producing and commercialising products under licence.
Licensors
Brand owners and IP holders whose brands can strengthen a manufacturer, retailer or distributor.
Manufacturers
Industrial companies with the expertise and production capabilities required by the opportunity.
Distributors
Partners providing market access, commercial coverage and channel relationships.
Retailers
Retail organizations capable of supporting positioning, distribution and consumer access.
Co-branding Partners
Brands with complementary positioning, audiences or assets.
Technology & Innovation Partners
Companies contributing technology, patents, product development or specialist knowledge.
Market-Entry Partners
Local organisations capable of supporting development in specific territories.
LICENSOR & BRAND SEARCH
Find the right brand for your products and market.
Manufacturers, retailers and distributors may have strong industrial and commercial capabilities but lack a sufficiently differentiated consumer proposition.
Movantia can search for brands according to:
- target consumer;
- category;
- positioning;
- territory;
- price point;
- distribution model;
- brand awareness;
- audience affinity;
- cultural relevance;
- licensing availability;
- strategic compatibility.
The objective is not merely to find an available licence. It is to find a brand capable of creating additional business value.
LICENSEE SEARCH
Find companies capable of developing your brand properly.
For brand owners, the strongest licensee is not necessarily the largest manufacturer. We assess potential partners according to the needs of the specific licensing programme.
Criteria may include:
- Category Expertise
Does the company genuinely understand the product category?
. - Product & Quality Capability
Can it deliver the standards required by the brand?
. - Distribution
Does it reach the appropriate channels and customers?
. - Market Presence
Is it sufficiently established in the priority territories?
. - Brand Management
Can it work within brand guidelines and approval processes?
. - Marketing Capability
Will it invest in developing the licensed proposition?
. - Financial & Organisational Credibility
Does it have the resources required to sustain the programme?
. - Strategic Alignment
Does the opportunity make sense within the company’s own long-term strategy?
OUR PROCESS
From market mapping to qualified conversations.
1. Define
We establish the opportunity, partner profile, geographic scope and qualification criteria.
2. Map
We identify relevant companies, brands, market ecosystems and decision-makers.
3. Qualify
We evaluate potential candidates according to the agreed strategic and commercial criteria.
4. Prioritise
We build a shortlist of the companies most deserving of engagement.
5. Prepare
We develop the proposition, business rationale and materials required for outreach.
6. Engage
We approach selected organisations and develop initial conversations.
7. Evaluate
We assess mutual interest, capabilities, expectations and possible obstacles.
8. Develop
We help move qualified opportunities towards commercial discussion and negotiation.
DELIVERABLES
A managed partner-development process.
Depending on the mandate, the client may receive:
Partner Search Brief
Definition of the opportunity and ideal partner profile.
Market Map
Relevant organisations and market structure.
Qualified Longlist
Companies meeting the essential criteria.
Partner Scorecards
Comparative evaluation of priority candidates.
Shortlist
The companies recommended for direct engagement.
Decision-Maker Mapping
Identification of relevant corporate roles and contacts where available.
Outreach Proposition
Messages, presentation materials and commercial rationale.
Partner Pipeline
Status of contacts, conversations, feedback and next actions.
Meeting Preparation
Briefing and strategic preparation before discussions.
Opportunity Assessment
Evaluation of each active opportunity.
Deal Development Support
Assistance during commercial discussions and progression towards agreement.
FROM STRATEGY TO EXECUTION
Partner search is the final stage of the Movantia licensing process.
The strongest partner search starts before the first company is contacted. Movantia’s four-step system connects:
1. Audience & Brand Intelligence
Understand who creates the opportunity.
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2. Category & Market Expansion
Identify where the brand should grow.
↓
3. Brand Licensing Agency
Define how the opportunity should be structured.
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4. Partner Search & Deal Development
Find who can make it happen.
OUR DIFFERENCE
Strategy before outreach.
No Generic Databases
Research is built around the specific mandate.
No Forced Matches
We do not recommend a partner simply because it is already in our network.
Clear Qualification Criteria
Candidates are compared against criteria defined before outreach begins.
Senior Business Development
Partner development is treated as a strategic commercial mandate rather than an automated lead-generation exercise.
International Search
Projects can extend across multiple territories where appropriate.
Continuity
Our role can continue from identification to engagement, evaluation and deal development.
FREQUENTLY ASKED QUESTIONS
Can you find licensees internationally?
Yes. The geographic scope is defined according to the brand, category and agreed mandate.
Can you search for licensors and brands for a manufacturer?
Yes. Movantia works on both sides of the licensing relationship.
Do you guarantee a deal?
No. We provide a structured search, qualification and development process. The final decision remains with the parties involved.
Can you support negotiations?
Yes. Movantia can provide strategic and commercial support. Legal negotiations and contract drafting should involve qualified legal advisers.
MOVE FROM STRATEGY TO MARKET
Which company could turn your opportunity into a business?
Tell us what you want to develop, in which market and what type of partner you need.
