We harness the power of AI to reveal what your customers are thinking.
Powered by an AI engine that ingests big-data signals from online conversations and behaviours in more than 150 countries, we deliver a data-intelligence service that captures and analyses this massive flow of information.
The outcome: a 360° view of the interests and affinities surrounding your brand, product category, individual products, and competitors—ready to inform every strategic decision.
A POWERFUL SERVICE
See Inside Your Customers’ Interests
With consumer preferences and behaviours evolving by the minute, companies must harness AI-powered tools to keep pace. Want to know what teenage F1 fans expect from brands? Which artist Milanese Boomers love most? How do tech-obsessed Millennials make purchase decisions? With LUMII, you can—because we focus on interests, analysing 300,000 data points to extract, via AI, real-time affinities and trends that let you:
- Uncover an audience profile
- Plan a digital-media campaign, including Programmatic Advertising
- Spot the best brand partnerships and most suitable sponsors
- Run deep competitive analyses
- Identify prime locations for new stores or OOH campaigns
- Choose the ideal venue for an event or trade fair
INSIGHTS & ANALYTICS
Data Science Solutions with AI
Data Science is a key factor for success in modern marketing. Companies can have huge amounts of data from different sources, then they can analyze this data to understand consumer behavior, preferences, market trends and more. This allows them to create personalized marketing strategies, improve customer experience, and make data-driven decisions to maximize results. To this end, we provide a survey service using a tool that uses artificial intelligence to investigate the behaviors and opinions of consumers, competitors, and markets to transform customer experience and increase revenue. These surveys are personalized, private, and not collecti
ve, carried out in the present and the past, with international coverage but with the precision of a city neighborhood. It seems incredible, but it is reality.
BUILDING TARGETED MARKETING STRATEGIES
We build emotional connections
With Movantia, you can pinpoint the audiences that matter most, then learn how to engage and activate them across every online and offline touchpoint.
From the big-data streams we mine around your brand, product, or service, affinity data digs deepest, exposing the emotional connections consumers forge with a brand. By surfacing the sentiments, values, and associations that resonate, you can design sharper campaigns, choose the right co-marketing partners, see which sports, films, and pastimes your target follows, and map where that audience lives with rich demographic and psychographic profiles.
Affinity data isn’t just about what consumers like; it reveals why they like it. If your brand is linked to sustainability, for example, spotlighting eco-friendly practices can strengthen the bond with environmentally conscious customers.
