Formula E is a single-seater electric vehicle competition motor racing championship. It was created to promote the development and use of electric vehicles and sustainable technologies.
For fans, Formula E is attractive because it offers a unique racing experience compared to traditional racing with combustion vehicles. The races take place in the city, meaning fans can watch the races in iconic locations such as the downtown streets of Rome, Paris, New York, Mexico City, Hong Kong and other cities around the world. Formula E is also known for its more informal atmosphere and the opportunity to interact with the drivers and teams during the weekend events.
For brands attentive to sustainability and the environment, Formula E is interesting because it offers a unique opportunity to associate with a “green” movement, as well as the possibility of reaching a young and tech-savvy audience. Furthermore, as a global competition, Formula E offers brands the opportunity to reach an international audience and expand their presence in emerging markets.
Furthermore, as a zero-emission race, Formula E aligns with brands’ goals of becoming more sustainable and reaching audiences interested in environmental issues. There are several reasons why a brand might choose to become a sponsor of Formula E:
- Visibility: Formula E attracts a global audience and sponsor brands have the opportunity to reach large audiences around the world through television and media coverage of the event.
- Joining a sustainable movement: Formula E focuses on promoting the use of electric vehicles and sustainable technologies. Being a sponsor of Formula E allows brands to associate themselves with this movement and show their commitment to sustainability.
- Access to a young audience: Formula E attracts a young, tech-savvy audience, making it a great opportunity for brands wanting to reach this audience.
- Expand presence in emerging markets: Formula E takes place in cities around the world, including emerging markets such as China, India, South Korea and South America. Being a Formula E sponsor allows brands to expand their presence in these markets.
- Innovation and technology: Formula E is a competition of innovation and technology because teams are constantly looking for ways to improve the performance of their vehicles. Being a Formula E sponsor allows brands to associate themselves with this innovation and show their commitment to innovation and technology.
In general, Formula E is a unique opportunity for brands to associate themselves with a sector where sustainability and ecology reign, while representing competition and mechanical performance, as well as the possibility of reaching a young audience attentive to digital technologies.