Movantia Sports is the “Hybrid Marketing” agency that creates branding projects exclusively for the world of sport, was officially launched at the XV National Golfimpresa Conference. On 28 and 29 November 2022, in front of the owners and directors of 69 Italian golf clubs and also of Federgolf, the Italian Golf Federation, Fabio Fabbi – digital pioneer and founder of Movantia – presented the services and projects developed for brands, champions and teams in the sports sector.
Movantia Sports is a unique vertical marketing agency because it empowers brands and sports organizations with ideas that combine reading data about people and the appeal that brands have to them. Our research group studies the brand and the surrounding scenario, and then builds customized strategies and projects.
“Creating impactful hybrid experiences that connect sports and people across various touchpoints is the goal of Movantia Sports, the first hybrid marketing agency that unleashes creative and technological energy for those in the sports industry.” declares Fabbi. “We give sports ideas, opportunities, and effective contexts to create long-term relationships with the public, to strengthen the positioning of brands and various subjects such as teams, clubs, and sports celebrities.”
Movantia Sports is the evolution of what Fabbi created in 1995 with digital projects that, ahead of anyone else’s time, built much of the history of online sports communication. Today it has a new value proposition as it empowers sports brands with a blend of real and digital events, sponsorships, activation, communication, and visibility. The research group studies the brand and the surrounding scenario and then builds customized strategies and projects.
“Today, we are about more than just improving the digital presence of those in the sports industry. We are committed to connecting fans and pushing all players in the sports ecosystem to a higher level of communication” adds Fabio.
Movantia Sports was born from digital and traditional marketing because it believes in the strength of a mix (hybrid marketing) capable of making athletes and sports brands interact interactively with fans and sports enthusiasts.
Movantia Sports is for all players in the sports industry and has activities already in the pipeline. “Our goal is to unite disciplines such as Marketing, Technology, Design, Strategy and Creativity in a hybrid marketing agency highly evolved in terms of thinking and technical capabilities, serving the most dynamic players in the world of sport. We not only enhance the digital presence of those in the world of sports, but we are committed to connecting fans and pushing the sports ecosystem to a higher level of success,” said Fabio.